manner

You don’t need to be very formal in writing your articles all the time. Write in the same manner as you would when speaking with a friend to gain the attention of your visitors. Use simple English in order to get your message across and to be easily understood by your readers. Also, you must make your articles as interesting as possible to capture attention.
Finally, don’t forget to include a captivating author bio at the end of your article. This will let your readers know that you are a genuine person whom they can turn to for valuable information should they need it. This will make you top of mind when the time comes for them to buy.